App search optimization (ASO)
ASO is the medium with the help of which the visibility and ranking of your app are increased on different app store platforms, like Google Play and Apple App Store. Due to this, your brand is easily accessible to the user, stimulates user engagement, and also increases the number of downloads. According to Google, 40% of all apps available on the Play Store are searched through app store searches. As a leading App search optimization agency in Pitampura, we provide you with a well-experienced team for it. Our professionals start their work from zero and take it to the top level to provide you with top-notch service. For this, we have prepared a detailed strategy. To get top ranking for your app, first we do deep research on your competitor, do keyword research, as well as analyze search ad data properly.
Optimize app name or title: The name of the app has the biggest role in getting traffic on the search engine. So, our team deeply researched it and created a unique title for your app. Because this is the first impression of the user with our app, we make it so unique that the user gets attracted towards our app in the first impression itself. Our customer-centric approach says that users are more attracted to us by seeing the title and subtitle than by seeing the description.
Keyword research: It is the process through which we compile, research, and analyze keywords that have the capabilities to improve the ranking and visibility of your app. After doing competitive research on keywords, we write an engaging app description. Creating unique and attractive descriptions also affects the ranking. Because this is part of ASO in which we can tell the users about the features of our app, can give such information which is necessary for the user to know. If all these things are written uniquely and attractively, then there will be a big increase in the number of downloads of the app.
Optimize retention rates: The retention rate is a statistic that tells us what percentage of people are still using your app after a certain period since installation. It plays a great role to drive more traffic to your app. Our professionals first identify the correct user retention metrics because each user has unique behavior for different objectives and categories. We build and analyze your retention curve to target each stage of the user life cycle.
Encourage ratings and reviews: Being a top app search optimization agency in Pitampura with 12 years of valuable experience we know how to change bad reviews and ratings into positive feedback. Because this is a very impactful part of our growth strategy. We build a powerful community that helps your growth organically. We research and understand your user through your reviews. .