The company started to expand into new frontiers of the toy industry. In 1971 LEGO started to target ladies with the opening of furnishings and dollhouses; in 1974 it introduced the first individuals figures, known as Minifigures; and 1979 that expanded in to space with sets presenting astronaut minifigures, lego company history production features rockets, lunar rovers and spaceships. The Scala series first showed that same year, a line of earrings elements directed at young girls. This era also observed the creation of a operations structure, with Godtfred Kirk Christiansen’s kid Kjeld Kirk Kristiansen signing up for the managerial staff and working to modernize the company’s manufacturing methods.
The 1972s also saw the introduction of a process that allowed customers to pick out certain stones they desired to purchase and build their own units, rather than purchase pre-made guides; this is popular with adults, as well as children. In the same decade, Lego branched out into middle ages territory considering the Castle idea, and in 1980 the company added the first educate sets to its selection.
In 1989 Lego unveiled the Pirate look, and with it numerous types of pirate boats, wasteland islands and treasure. The organization also enhanced its variety of facial expression, adding beards, eye areas and lip stick in addition to the common two eyes and laugh. Some older Lego coin collectors resented these types of changes, preferring the more basic faces of earlier designs.
As Lego expanded right into a huge multinational corporation, completely to find ways in order to meet the demands of it is big name purchasers like Concentrate on, Wal-Mart and Toys ‘R’ Us, which demanded much larger selections and faster delivery times. To maintain with these needs, the company begun to reduce total production coming back new products by looking into making more make use of computerized set up systems.